Hi. Appreciate you taking time to get to know a bit more about me.
You’ll notice the lack of third person narrative. Here’s why. I think an honest, informal conversation is hard to beat. Hope you do too.
With over 20 years experience, helping you understand who I am and what’s important to me is the most valuable thing I can do here so below are a few things I believe, I’ve learned and (I think) I know.
I believe
•creativity drives business in ways nothing else can. I’ve seen it double the value of a media buy and turn customers into broadcasters.
•talent doesn’t exist. In my experience, it’s the people who care the most and work the hardest that consistently show up with the best ideas.
•you can’t sell someone an idea they don’t want to buy. I found time spent trying to sell the old work is far better used listening to fully understand their concerns so we can find a new (hopefully better) idea to solve the problem.
I’ve learned
•to take yes for an answer when you get it.
•titles I’ve held such as CD, GCD, ECD often mean a lot less than I once thought. Knowing “Who am I working with?” and “What am I working on?” is what really matters. And, since we’re being honest, “What am I going to get paid?”. Hey, we all have bills to pay.
•awards and accolades feel great, but nothing compares to hearing my brother-in-law laughing at stuff I’ve worked on.
I know
•the fastest way to demotivate and erode trust with hard working people is to micromanage them.
•I’ve never met a creative or client that wants to do bad work yet it’s still rare to have everything fall into place just right.
•when it does, nothing beats a great idea.
Outside of work, my friends and family would tell you I’m an incredibly mediocre hockey player, remarkably average guitar player and (hopefully) an adequate husband and father of three.
Let me know if you’d like to have a chat. Happy to give it a try in the third person if you like.
Thanks again,
Rodger